search engine | 8 November 2017
How to stop Google AdWords campaigns from failingDisruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords accounts. They found the following causes of failure: […]
search engine | 13 July 2017
AdWords Editor 12: Everything you need to knowGoogle has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is […]
search engine | 8 May 2017
5 most interesting search marketing news stories of the weekWelcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Google has been busy this week, performing several interesting tests including two […]
search engine | 8 May 2017
The psychology of language for paid searchThe success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an […]
search engine | 21 April 2017
How to use Google’s new demographic targeting for search adsThrough AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. […]
search engine | 21 September 2016
Five solid Google AdWords insights from analyzing half a billion dollars in ad spendIn which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem. Back in late 2013, […]
search engine | 20 September 2016
Bing Ads vs Google AdWords case study: which offers the better value?As an agency, we use both Google AdWords and Bing Ads for our clients as standard practice. We see mixed result across both platforms, depending on the account we’re working […]
search engine | 8 August 2016
Seven tips to squeeze more revenue from Google Shopping AdsGoogle Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping […]
search engine | 5 April 2016
Improve your PPC in just 25 minutes this weekBeen ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you… In just 25 […]
search engine | 29 March 2016
Three early results of Google removing right-hand side adsAbout a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side. Apparently Google made […]