search engine | 22 June 2018
How to transfer insights from search to social campaignsWhen running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an […]
search engine | 14 June 2018
Four ways you can use AI to optimize your AdWords campaignsArtificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which […]
search engine | 1 June 2018
A beginner’s guide to paid searchIn 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen […]
search engine | 19 March 2018
5 advanced Google AdWords features to enhance your PPCGoogle AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this […]
search engine | 6 February 2018
Automation, AdWords and Amazon: Ashley Fletcher on the future of paid searchIn 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing […]
search engine | 6 February 2018
The must-have tools for paid search successPaid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that […]
search engine | 13 December 2017
The Google AdWords training courses you need ASAPMuch as Google has become synonymous with the Internet, AdWords has become synonymous with marketing. The search engine giant’s advertising platform is, without a doubt, one of the most integral […]
search engine | 5 December 2017
What is an AdWords Quality Score and how can you improve yours?If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. […]
search engine | 10 November 2017
The ultimate guide to choosing keywords for ROILet me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely. This is not supposed to be just another […]
search engine | 8 November 2017
AdWords Auction Insights report: A key to understanding the competitionPeople have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home […]