search engine | 20 March 2019
How to find a PPC management solution for your businessFor some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have […]
search engine | 14 March 2019
Semantic search for Google Ads: What it is and why it mattersSemantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user […]
search engine | 12 March 2019
Marketing automation for SEO: Five time-saving strategiesThere are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. […]
search engine | 25 February 2019
Google / YouTube and brand safety: What’s next?At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web […]
search engine | 19 February 2019
Google Ads 2019: What to look out for2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according […]
search engine | 19 February 2019
How Google Ads is fighting click fraudClick fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms. According to Click Guardian $7.2 billion was lost to click […]
search engine | 17 January 2019
How to automate yourself to success in PPCHere are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in […]
search engine | 10 January 2019
PPC advertising: Eight questions your boss will askSo, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, […]
search engine | 5 January 2019
Google Ads conversion rates by industry: How do you compare?Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are […]
search engine | 11 December 2018
What people search for: Tools for trendsKeeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some […]