search engine | 29 February 2020
Is SEO dead in 2020?The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, […]
Tag: Google ads
search engine | 26 February 2020
A look at performance post Google’s average position sunset: Top vs sideAverage position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at […]
search engine | 1 October 2019
A visual guide for every Google Ads extensionSitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s […]
search engine | 1 August 2019
Five ways to target ads on Google that don’t involve keywordsGoogle is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a […]
search engine | 10 July 2019
Five ways PPC customer support can help SMBsWhen consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and […]
search engine | 26 June 2019
Nine Google Ads hacks to improve your CTR and conversion rateAdvertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising. With […]
search engine | 3 June 2019
Goodbye to average position on Google SERPsJust when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset […]
search engine | 18 May 2019
Using IF functions on Google Ads to improve productivityBack in the days when I was learning PPC, one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point […]
search engine | 3 May 2019
Tips to lower brand CPC for greater profitabilityIn the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from […]
search engine | 4 April 2019
Bing takes over Yahoo ad delivery: Five things to prepareJanuary saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March. Oath had been renamed Verizon Media and Yahoo Gemini had […]