search engine | 20 June 2016
Why retail needs to prepare for digital transformationDigital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published […]
search engine | 16 June 2016
Five ways to improve the retail customer journey online and in storeThe Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ […]
search engine | 23 May 2016
Five SEM trends ecommerce retailers should expect for the rest of 2016With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand […]
search engine | 3 May 2016
How to use site search to improve conversionIan Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can […]
search engine | 20 April 2016
How mobile transformed an 80 year-old catalogue retailerIn four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products […]
search engine | 5 April 2016
How to fix discrepancies in your web analytics dataGoogle Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location […]
search engine | 28 March 2016
20 excellent examples of on-site searchIn this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on Twitter. For the uninitiated, #ecomchat is a weekly Twitter […]
search engine | 25 March 2016
10 brilliant UX features from the Airbnb websiteAirbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. […]
search engine | 8 March 2016
How understanding psychology can help increase ecommerce salesThere is a constant struggle for ecommerce brands to identify the consumers’ needs and fill them in the most appropriate way, therefore any strategies to achieve it are always welcome. […]
search engine | 8 March 2016
Customer journey from search to landing page: UK supermarketsIn which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. […]