search engine | 8 October 2019
Three tips for Q4 ad copy and messagingThe holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to […]
search engine | 29 June 2019
Decommissioning Jet: Two charts proving Walmart planned to ground Jet all alongWalmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition. But, in fact, a […]
search engine | 26 June 2019
Five tips to create an SEO-friendly FAQ pageSearch engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care […]
search engine | 18 May 2019
New visual search innovations tap human emotions and biological buying triggersThere’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision […]
search engine | 26 April 2019
Three ideas to create a high-converting product pageTough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest […]
search engine | 17 April 2019
How to conduct a branded search auditSearch queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to […]
search engine | 4 April 2019
Luxury marketing search strategy, Part 2: Strategies and tacticsIn the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives […]
search engine | 25 March 2019
How to increase conversions: Ideas, tools, examplesHistorically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results […]
search engine | 20 March 2019
Four visual design cues ecommerce marketers should use in 2019Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019, “To get users to pay attention, visual content across platforms has to […]
search engine | 14 March 2019
Faceted navigation in ecommerce: How it helps customers and SEOThe ecommerce market is highly competitive, with thousands of small players striving to keep up with the giants like Amazon and eBay. Still, for both leaders and followers, the web […]