SERP | 1 July 2016
10 Blue Links – July 1, 2016Data Suggests a Google Algorithm Update Occurred in June 2016Search Engine Journal – June 26th, 2016 “…there’s reason to believe what we’re seeing is another Panda update. At […]
Tag: e-commerce
SERP | 21 May 2016
10 Blue Links – May 20th, 2016Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?Moz Blog – May 16th, 2016 A survey of SEOs managing big sites at big companies that […]
SERP | 30 April 2016
10 Blue Links – April 29, 2016The 9 Most Common Local SEO Myths, DispelledMoz – April 19th, 2016 Don’t believe everything you hear about Local SEO. This post sets the record straight on how your business […]
search engine | 18 December 2015
Dedicated thank you pages are no longer optional for PPCI hate to be dramatic, but that’s just the way I’ve been feeling recently. Are there technically ways to get around having a dedicated Thank You page on your […]
search engine | 10 December 2015
Why you shouldn’t forget to update your Universal Analytics tracking codesGoogle has been rolling out Universal Analytics steadily since its launch in 2012 and this year, it announced that the transfer of properties from Classic to Universal Analytics was complete. […]
search engine | 18 November 2015
Preparing your ecommerce SEO strategy before the holiday code freezeA ’code freeze’ is a period of time where no new developments on a website are allowed to launch. For retailers this will help minimise errors or downtime during […]
search engine | 17 November 2015
How to set up a content marketing radar station in SlackI’ve just launched a new startup called EmpiricalProof, aimed squarely at ecommerce, marketing and UX professionals. I’m focused on product vision, content marketing and growth, and am currently putting a […]
search engine | 4 November 2015
Four easy calculated metrics you can implement in Google AnalyticsSlowly but surely Google Analytics is becoming a fully fledged powerhouse tool of digital business intelligence. You can upload your own custom data, campaign cost data, send custom dimensions […]
search engine | 3 November 2015
AdWords Scripts: how to find landing page errorsIf you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, […]
search engine | 29 October 2015
14 ways to reduce your site’s bounce ratesI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs […]