AI Artificial Intelligence | 14 August 2023
AI-Powered Customer Service: Enhancing the Customer Experience with Artificial IntelligenceThis article will delve into the ways in which AI is revolutionizing customer service in businesses. It will discuss the benefits of AI-powered chatbots, virtual assistants, and automated systems in […]
search engine | 24 April 2020
Five ways a CRM system improves SEO resultsThe beauty and bane of SEO is that it’s a richly diverse topic. There are so many avenues to explore and angles to consider. In a previous article, we looked […]
search engine | 10 April 2020
The best-kept secret to maintaining and defending the top spot with paid searchWhat’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward […]
search engine | 10 March 2020
Searching for CX: The impact of search in the age of customer experienceWith customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a […]
search engine | 3 March 2020
Six great ways to get more out of your digital marketing campaigns in 2020As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there is a lot of innovation happening. From AI in customer service […]
search engine | 14 March 2019
Faceted navigation in ecommerce: How it helps customers and SEOThe ecommerce market is highly competitive, with thousands of small players striving to keep up with the giants like Amazon and eBay. Still, for both leaders and followers, the web […]
search engine | 19 September 2016
Nine ways brands can improve emotional connections with customersIt’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally engaged customers […]
search engine | 10 August 2016
Integrating CRM with social: how advocates are builtIf you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and […]
search engine | 26 July 2016
What the evolution of search can teach marketers about digital transformationFor years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read. However people don’t want to […]
search engine | 24 March 2016
What is customer retention? A beginner’s guide to increasing CLVCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. […]