search engine | 20 July 2015
Beyond Remarketing: Powerful Ways to Leverage Audience DataThe amount of data and signals available to marketers can be overwhelming. How do you shift through the noise to uncover the most valuable nuggets to influence decision-making? The […]
search engine | 8 April 2015
Supporting a Successful Client/Agency RelationshipWorking in the world of digital marketing, especially search, we as marketers are often held to a higher standard of “show me results.” Creative agencies, TV buyers, and social media […]
search engine | 5 March 2015
Converged Media Requires Converged MetricsA local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per […]
search engine | 27 February 2015
The Formula for Successful NewsjackingThough the term was first mentioned on Search Engine Watch in 2013, newsjacking has been a go-to tactic ever since the industry realized that Google rewards fresh content – at […]