search engine | 8 October 2019
LinkedIn retargeting strategies: B2B advertising for the winWe all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you […]
search engine | 9 April 2019
Five tools for audience research on a tiny budgetWhen starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets […]
search engine | 15 March 2019
How to pick the best website audit tool for your digital agencyThere is certainly a big pool of choices for agencies to choose from when it comes to picking a website audit tool. There are standalone tools and those that come […]
search engine | 10 August 2016
Integrating CRM with social: how advocates are builtIf you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and […]
search engine | 18 May 2016
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it […]
search engine | 18 May 2016
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it […]
search engine | 2 February 2016
How to prove your mobile site or app will deliver ROIThis article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No mobile project should get the green light until […]
search engine | 21 January 2016
Google shows personal data within search results, tests ‘recent purchases’ featureEarlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it’s a little bit creepy. I think it’s the […]
search engine | 29 September 2015
Focusing on Consumer Attitude to Understand BehaviorTraditionally, consumers are thought of as one large group. They act similarly when prompted with specific marketing stimuli and tactics such as discounts, promotional products, and seasonal sales. However, as […]
search engine | 2 September 2015
How to Build a Better SEM Audience Profile – for Free!Successful marketing campaigns hinge on communicating the best message to the right audience. There are some powerful platforms that provide tons of insights into your website audience but they can […]