search engine | 8 June 2016
Meeker report: what you should know about the rise of visual contentMary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual content and most importantly, how this affects communication, marketing, broadcasting […]
SERP | 26 April 2016
SEO and Domain Considerations for Your Next MicrositeMicrosites are often used by in-house teams and agencies to quickly launch new web content without having to modify the main corporate site. Technically the name microsite implies an entirely […]
search engine | 17 March 2016
How to use Reddit search to discover winning content ideasIf you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare. The depth and breadth of user-driven content […]
search engine | 17 March 2016
Six essential steps to present data persuasively“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind […]
search engine | 15 March 2016
Seven ways publishers have reacted to ad blockersThere is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of […]
search engine | 11 March 2016
Five tips to achieve content marketing successContent marketing has seen an impressive growth during the past few years and this has made an increasing number of brands examine the best tactics to invest in content and […]
search engine | 24 February 2016
Why companies create content – part two: to gauge public opinionFollowing on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the […]
search engine | 22 February 2016
What will Google’s Accelerated Mobile Pages (AMP) mean for marketers?Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But […]
search engine | 4 February 2016
25 useful metrics for content marketing successContent marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will […]
SEO | 18 November 2015
Words and Phrases to Ban from Your Social Media VocabularyHave you ever been scrolling through your social media feed and stopped to cringe at a post from a brand or business? Chances are, there was a word or phrase […]