search engine | 6 May 2020
Why these three content types are winning quarantine season30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social […]
search engine | 6 May 2020
How writers can optimize content for a variety of search enginesOptimizing your content for just one search engine can be a challenge, as we‘ve still got no idea what Google expects. There is a range of different tools out there designed to help, […]
search engine | 1 May 2020
Google trends in COVID-19 times and how to use them in your content strategyWith the coronavirus pandemic now nearing its peak in many parts of the U.S., search trends are rapidly evolving in ways many search marketers have never seen before. Changes are […]
search engine | 29 April 2020
Why content campaigns need to be surprising to earn top-tier pressSuccessful content begins with understanding your audience. What does your audience like? What do they avoid? What do they want to learn more about? What are they most likely to […]
search engine | 24 April 2020
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. […]
search engine | 24 April 2020
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching usEveryone is suffering in some way during the era of the COVID-19 crisis, but as it relates to marketing, the tourism industry may be taking the hardest hit. (If you’re […]
search engine | 24 April 2020
Five ways a CRM system improves SEO resultsThe beauty and bane of SEO is that it’s a richly diverse topic. There are so many avenues to explore and angles to consider. In a previous article, we looked […]
search engine | 10 April 2020
The four most underrated SEO tacticsMost companies understand the value of organic search and while some rely solely on popular “best practices”, others spend a lot of time experimenting to find out uncommon actions that […]
search engine | 23 March 2020
Effective SEO copywriting hints to increase your traffic in 2020This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, […]
search engine | 16 March 2020
Five tips to establish a successful content creation processIn this digital age where around 90% of all digital marketers use content marketing, there is no shortage of content that is flowing around, even in niches you probably never […]