search engine | 21 July 2016
Why your content and SEO strategy need to be joined upThere are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO. In yesterday’s #semrushchat there was such an example, a […]
search engine | 13 July 2016
SEO in the festival season: which retailers have the right strategy?Summer in the UK means festivals, and there are plenty to choose from again this year. Festival goers need the right equipment: clothing and camping equipment, as well as waterproofs […]
search engine | 16 June 2016
Why your audiences are so importantNo, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People […]
search engine | 6 June 2016
Warning: Don’t fall victim to content strategy’s biggest mistakeIf you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: Content strategy vs. content marketing Yes, the two […]
search engine | 18 May 2016
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it […]
search engine | 18 May 2016
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it […]
search engine | 18 May 2016
Nine common content marketing mistakes and how to fix themContent marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective? 78% of CMOs see […]
search engine | 11 May 2016
Here’s a new content marketing strategy documentation mapThe majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In […]
search engine | 10 May 2016
Adopting a consumer mindset for your SEO strategySearch engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts? Consumers aren’t born in a vacuum, nor do […]
search engine | 28 April 2016
How to achieve face-melting content marketing ROIJason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at […]