search engine | 1 May 2020
Google trends in COVID-19 times and how to use them in your content strategyWith the coronavirus pandemic now nearing its peak in many parts of the U.S., search trends are rapidly evolving in ways many search marketers have never seen before. Changes are […]
search engine | 10 July 2019
Ten ways to pump out a stream of great content without burning outThere’s always more content to write. Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas, and countless opportunities to engage with potential customers […]
search engine | 24 April 2019
SEO writing guide: From keyword to content briefIf content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research […]
search engine | 24 April 2019
Three fundamental factors in the production of link-building contentOne of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short […]
search engine | 18 March 2019
Backlinks vs social shares: How to make your content rank for different SEO metricsA new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of […]
Smart Passive Income | 26 July 2018
SPI 328: 3 Ways to Use YouTube to Grow Your Business & Make Money with Sean CannellSean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry […]
Smart Passive Income | 20 July 2018
SPI 327: How to Write Copy that Sells with Ray EdwardsCONTENT WARNING: You’re going to want to have a pen and paper handy for this one. Today we’re talking with Ray Edwards, a fan favorite from Episode 182 and Episode […]
Smart Passive Income | 21 May 2018
How to Plan Anything (So You Actually Get it Done)My formula for planning anything without getting overwhelmed, plus how you can use it to write the perfect blog post! Have you ever tried to plan something and just gotten […]
search engine | 28 November 2017
How to align your content strategy with your sales funnelNine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, […]
search engine | 14 September 2016
How strategic is your content strategy? Test yourself with five key principles19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are the focus of […]