SEO | 3 November 2015
Write On: A Writer’s Guide to QuoraIf you’ve ever been within 10 feet of a speaking toddler, you may be familiar with one of their favourite hobbies—repeating the question “why?” to the point of meaninglessness. As […]
Tag: content marketing
SEO | 16 June 2015
7 Lessons Canva Learned While Growing Traffic from Social Media by 475%We’ve all been there: burning the proverbial midnight oil, writing, rewriting, and editing a new blog post. A final proofread, and you hit publish. Then, you wait for the likes, […]
SEO | 25 May 2015
5 Content Marketing Ideas Inspired By Your Own BusinessAs marketers, we always have content on our minds: social media content, web content, video content, written content. We say the word “content” so often, we sometimes feel like we’ve […]
search engine | 19 May 2015
The Rise of Content Performance: The Search and Social LinkWhile many marketers write about the rapid rise of content marketing and the importance of ‘xyz’ ways to produce killer content, many fail to truly understand what content marketing really […]
SEO | 18 May 2015
Customer Personas: The Secret to Content Marketing SuccessBy Matt Wong | 1 min ago | | No Comments Customer personas are a hot topic in the marketing community; professionals in the field either love them or doubt […]
search engine | 1 April 2015
Using Key PR Messages in Content Creation for SEOSometimes it’s hard to get SEO, content creation, and PR working effectively together. You may have lots of great content ideas but they don’t quite deliver the maximum value to […]
SEO | 20 March 2015
The Telling Signs of Content Flops, and 6 Ways To Fix Content Marketer’s Worst NightmareEven the best-love brands have their haters—that’s unavoidable. So for marketers, it’s often better to focus on being memorable and stand out from the crowd. Think of all those commercial jingles […]
SEO | 10 March 2015
Timeless Principles for Content Marketing: 3 Lessons from SociobiologyThis post is a collaboration between 3 authors: Ryan Chynces, Education Manager, Hootsuite; Dr. Peter J. Richerson, Distinguished Professor Emeritus, University of California Davis; and Dr. Dwight Collins, Dean, Presidio Graduate School of […]
SEO | 5 March 2015
How to Promote Your Blog on Social MediaYour business has taken the content marketing cure to battle decreased organic reach on Facebook, but this doesn’t mean you shouldn’t promote your blog on other social media platforms. Sharing […]
SEO | 13 February 2015
Paid, Owned, and Earned Social Media: A Complete Content Promotion PlanAs content marketers, we know by now that we can create great content but still get very little traffic to it. The reason for weak traffic, you ask? More often […]