search engine | 6 May 2020
How to improve your digital marketing with competitor analysisA frequent review of your digital marketing strategy can help you stay successful with your tactics. However, focusing on your own tactics is not enough nowadays. You should be able […]
search engine | 24 April 2020
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching usEveryone is suffering in some way during the era of the COVID-19 crisis, but as it relates to marketing, the tourism industry may be taking the hardest hit. (If you’re […]
search engine | 24 October 2019
Four steps to create an effective content marketing strategy for your eShopThe importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them […]
search engine | 24 April 2019
SEO writing guide: From keyword to content briefIf content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research […]
search engine | 24 April 2019
Three fundamental factors in the production of link-building contentOne of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short […]
search engine | 17 April 2019
Survey: Less than 10% of marketers to focus on Digital PR in 2019Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. […]
search engine | 20 March 2019
Four visual design cues ecommerce marketers should use in 2019Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019, “To get users to pay attention, visual content across platforms has to […]
search engine | 18 March 2019
Backlinks vs social shares: How to make your content rank for different SEO metricsA new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of […]
search engine | 28 February 2019
Conversation mapping: The new rules to win in search and content marketingAlmost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of […]
search engine | 25 February 2019
Lessons learned from launching 100+ content-led link building campaignsThroughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s […]