search engine | 6 October 2015
Paid Search Budgeting Tips: Avoiding Budget Horror StoriesLately I’ve been hearing some horror stories related to PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser. To […]
search engine | 20 July 2015
Bing Native Ads Combines User Intent, Native ExperiencesA new Bing Ads offering allows advertisers to target user intent beyond search. Bing mostly bases “user intent” on prior search queries and site actions, such as looking at […]
search engine | 12 June 2015
Bing Delivers Clicks Against 99 Percent of Yahoo Desktop TrafficDespite rumors to the contrary, Bing Ads is serving Yahoo search ad click volume successfully, according to new data from Bing. Over the last month, Bing Ads delivered ad […]