Online | 11 March 2022
Bing Ads “” Top Movers” “Report Gives the “” Why” Behind Cam…Bing Advertisements has actually broadened its coverage features for added visibility right into an account’s performance. In a news, Bing Advertisements says its “top movers” report would provide a snapshot […]
search engine | 3 May 2019
Tips to lower brand CPC for greater profitabilityIn the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from […]
search engine | 4 April 2019
Bing takes over Yahoo ad delivery: Five things to prepareJanuary saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March. Oath had been renamed Verizon Media and Yahoo Gemini had […]
search engine | 20 March 2019
How to find a PPC management solution for your businessFor some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have […]
search engine | 6 March 2019
Six tips for B2B paid search successHaving worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and […]
search engine | 11 December 2018
What people search for: Tools for trendsKeeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some […]
search engine | 20 September 2016
Bing Ads vs Google AdWords case study: which offers the better value?As an agency, we use both Google AdWords and Bing Ads for our clients as standard practice. We see mixed result across both platforms, depending on the account we’re working […]
search engine | 15 September 2016
Bing news update: three latest developmentsIt’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments. So let’s leave […]
search engine | 3 May 2016
Three research-driven PPC tips for the automotive industryIf you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, […]
search engine | 9 March 2016
Pump up the volume: six ways PPC can boost your promotionsSometimes, you need a little extra boost for certain products or services – be it a product with excess inventory, a new service or simply something you want to catapult […]