Smart Passive Income | 29 March 2016
How SPI Made Me More Income Than 3 Bestsellers and 2 Movie DealsKaran Bajaj is a number one bestselling Indian novelist who created his first online course just a few months ago. In this post, he describes how SPI helped him create […]
search engine | 16 February 2016
11 reasons why your Facebook ad measurement is messed upA recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening […]
search engine | 10 February 2016
Ad viewability “should not be a KPI”, according to studyA large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI. The research, compiled by […]
search engine | 23 November 2015
Twitter kills share counts, hands end of dirty stick to distributorsA couple of months ago, Twitter revealed that it was going to release new-look ‘tweet’ buttons. Nothing seismic about that, until you read the bit about it removing the number […]
search engine | 3 September 2015
Are Amazon Text Ads a Promising Alternative to Product Ads?Amazon recently revealed the discontinuation of Product Ads. In wake of this news, the e-commerce platform is encouraging sellers to test out their Text Ads beta program as an alternative […]
search engine | 17 August 2015
Winter is Coming: How to Prepare for Holiday 2015Last month, I had the luxury of taking a trip to Croatia. I traveled from the country’s capital down the coast to Dubrovinik, where I devoted half a day to […]
search engine | 20 July 2015
Bing Native Ads Combines User Intent, Native ExperiencesA new Bing Ads offering allows advertisers to target user intent beyond search. Bing mostly bases “user intent” on prior search queries and site actions, such as looking at […]
search engine | 19 May 2015
The Rise of Content Performance: The Search and Social LinkWhile many marketers write about the rapid rise of content marketing and the importance of ‘xyz’ ways to produce killer content, many fail to truly understand what content marketing really […]
search engine | 24 March 2015
Optimizing Your Brand Performance on Shopping AdsHistorically product listing ads gave us limited control over search queries and individual bids. One product could be triggered by a variety of different search queries and all products took […]
SEO | 4 February 2015
Super Bowl Ad Branded Hashtags: Who Won and Who LostThe Super Bowl is a huge marketing event, with half of the 120-million-viewer audience tuning in for the ads. As marketers have increasingly recognized the importance of social media to […]