Online | 11 March 2022
Bing Ads “” Top Movers” “Report Gives the “” Why” Behind Cam…Bing Advertisements has actually broadened its coverage features for added visibility right into an account’s performance. In a news, Bing Advertisements says its “top movers” report would provide a snapshot […]
search engine | 25 March 2020
Hitchhiker’s guide to the end of the third-party cookie as we know itGoogle’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take a look at what Google […]
search engine | 4 March 2020
Social learning: How to optimize your Facebook PPC campaignFor many of us, social media is a mysterious and ever-changing corner of the internet. Networks rise and fall at rapid rates, but one always seems to stay at the […]
search engine | 20 February 2020
Searchmetrics report: How Amazon and Google help each otherLet’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google […]
search engine | 21 April 2017
How to use Google’s new demographic targeting for search adsThrough AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. […]
search engine | 16 August 2016
What is game theory and can it be applied to PPC marketing?1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC […]
search engine | 6 July 2016
How the future of advertising is in servicing the ‘moment’Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder […]
search engine | 2 June 2016
Six lessons advertisers can learn from local SEOLast month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing […]
search engine | 2 May 2016
Why fighting mobile click fraud is a waste of timeFraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or […]
search engine | 31 March 2016
Dictionary of ad buying: key terms and acronymsFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, […]