Smart Passive Income

SPI 197: Behind the Scenes of Writing Will It Fly?

In just a few weeks, my brand-new book will go live: Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money.

It has been more than a year in the making, and I’ve put much time and effort into making it as valuable to you guys as I possibly can. Today, I want to talk about the “why” and the “how” of writing this book.

So many decisions went into the marketing, the promotion, the creation, and the launch of this book. If you’re in the midst of launch a product or business—and I know many of you are—you understand how overwhelming this can be.

I hope that by walking you through my decision-making process, I’ll clear up some of the mystery and worry that comes with starting something new. Ready to dive in with me?

In this episode, you’ll learn:

  • How I knew I’d stumbled onto the topic for my next book.
  • Strategies for finding out what exactly your audience wants.
  • The question I ask myself before every business decision I make.
  • Why I chose to make Will It Fly? a book, instead of a course or eBook.
  • Why I chose to self-publish instead of going the traditional publishing route.
  • Why your goals must determine which publishing route you take.
  • My favorite advice from authors and entrepreneurs while launching Will It Fly?
  • A peek at what I explore in Will It Fly?, and more!

Right-click here and save-as to download this episode to your computer.

Links and Resources Mentioned in This Episode:

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Until next time!

Transcript

Click Here to Download the Transcript for Session 197 (PDF)

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