search engine | 24 September 2019
Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing IndustryMost of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed […]
search engine | 24 September 2019
Luxury marketing search strategy, Part 3: Integrated marketing communicationIn the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that […]
search engine | 16 September 2019
10 Takeaways from the state of SEO surveyHere at Zazzle Media, we love surveys – we run them every year to help us better understand the challenges facing both SEO Managers and Agencies alike. Each year we […]
search engine | 16 September 2019
SEO is a team sport: How brands and agencies organize workThe importance of teamwork and workflow is often missing from discussions of SEO success. So I interviewed 31 people, with titles ranging from Content Specialist to SEO Director, to CEO, […]
search engine | 16 September 2019
How to write landing page copy that converts like crazyBusinesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come […]
search engine | 16 September 2019
Seven SEO tips for image link building to generate more trafficA picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success […]
search engine | 1 August 2019
The power of page speed: Practical tips and tools to speed up your siteAs regular users of the Internet, we all want what we’re searching for to appear instantly. Therefore, in 2010, Google released the PageRank algorithm, which made website and page speed […]
search engine | 1 August 2019
Five ways to target ads on Google that don’t involve keywordsGoogle is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a […]
search engine | 1 August 2019
Two simple behavioral levers to improve your link building effortsLink building is hard. Anyone who says otherwise has either not done much of it, or they’re trying to sell you a course. To make it even harder, there are […]
search engine | 1 August 2019
Guide to call tracking and the power of AI for analyzing phone dataInvoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools […]