Archive for the ‘search engine’ Category

Event recap: State of Search with Brainlabs (2018-2-28)

On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event. […]

15 actionable SEO tips to improve your search rankings (2018-2-28)

Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings. Optimizing keyword research Keywords have long been the foundation to high-ranking SEO content.  […]

Migrating HTTP to HTTPS: A step-by-step guide (2018-2-26)

On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017. This now means that the 71% of web users utilizing either browser will be greeted with a warning […]

Are keywords still relevant to SEO in 2018? (2018-2-26)

What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject it uncovers some interesting issues. If you work in the industry you will no doubt […]

Pricesearcher: The biggest search engine you’ve never heard of (2018-2-26)

“Hey Siri, what is the cost of an iPad near me?” In today’s internet, a number of specialist search engines exist to help consumers search for and compare things within a specific niche. As well as search engines like Google and Bing which crawl the entire web, we have powerful vertical-specific search engines like Skyscanner, […]

The SEO’s essential guide to web technology (2018-2-26)

As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and […]

Three SEO issues that your SEO report needs to include (but you probably overlook) (2018-2-26)

Good SEO reporting is tough. There’s so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable advice. I’ve seen hundreds of SEO reports throughout the years and I often have hard time walking out with a good plan of further action […]

The rise of personal searches: How can content marketers take advantage? (2018-2-17)

As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users. No […]

Pinterest Lens one year on: Where is Pinterest’s visual search tool now? (2018-2-17)

It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there was […]

Everything you need to know about the Google Chrome ad blocker (2018-2-17)

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know? Google announced last year that […]