search engine | 6 June 2016
Warning: Don’t fall victim to content strategy’s biggest mistakeIf you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: Content strategy vs. content marketing Yes, the two […]
search engine | 6 June 2016
How to actually engage influencers on FacebookBeing the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with industry influencers. Influencer reach is undeniable. […]
search engine | 6 June 2016
Where do the biggest brands spend their marketing dollars?Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – are banking on search. We all know Amazon […]
SERP | 3 June 2016
10 Blue Links – June 2, 2016Google Says Page Speed Ranking Factor to Use Mobile Page Speed for Mobile Sites in Upcoming MonthsSearch Engine Land – June 1st, 2016 “Gary Illyes from Google said […]
search engine | 3 June 2016
Five of the most interesting search marketing news stories of the weekIt’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords keywords, a new site testing tool from Google, […]
search engine | 3 June 2016
What does Meeker’s Internet Trends report tell us about voice search?This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. […]
SEO | 3 June 2016
What Your Company Needs to Know to Get Started on SnapchatThis post was originally published on Fast Company. You already know about Snapchat even if you aren’t on it. The network for sending pics and videos that disappear shortly after […]
search engine | 3 June 2016
A seven step B2B AdWords tracking auditConversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has a different website and CMS, a different thing […]
search engine | 3 June 2016
10 things you need to know about the new Google Maps Local Search AdsLast week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus. […]
search engine | 3 June 2016
Google launches tool to test your site’s mobile friendliness and speedAnnounced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to be a combination of the mobile friendly and […]