search engine | 2 June 2016
Six lessons advertisers can learn from local SEOLast month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing […]
search engine | 2 June 2016
12 reasons for brands to use GIFs in content marketingGIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics […]
search engine | 2 June 2016
Hybrid SEO: bright futures for personal & professional career progressionSEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of comfort with numbers, as SEO professionals should be […]
SEO | 2 June 2016
A CEO’s Tips for Maximizing Social Media ROIWhen it comes to social media, one of the biggest challenges businesses face is measuring return on investment (ROI)—especially as the landscape continues to evolve. As the CEO of LiftMetrix, […]
search engine | 1 June 2016
The three Us of mobile design: UX v usability v UIMobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). […]
search engine | 1 June 2016
Google’s next mobile-friendly update will include page speedThe speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile friendly update. At the Search Marketing Summit in […]
search engine | 1 June 2016
How search can help with planning your m-commerce siteLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the reports we launched with is the first […]
SEO | 1 June 2016
5 Twitter Best Practices You Should Put into ActionUsing hashtags, following people back, replying to every Tweet that mentions you—these are all great things you can (and should) be doing to gain more followers and build a strong […]