search engine | 4 May 2016
How Google fights webspam and what you need to learn from thisGoogle has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of […]
Month: May 2016
SEO | 3 May 2016
How a Local Government Finds Time to Use Social To Engage Its CitizensTamara Ward is your typical multitasking communications specialist. On any given day, she could be writing, designing, coding, and creating website content, producing videos and shareable images, organizing print media, […]
SEO | 3 May 2016
Facebook Video Ads: What You Need to KnowIf there was a drinking game where social media marketers had to take a shot anytime 2016 was declared the year of video, your Twitter timeline might be looking a […]
search engine | 3 May 2016
Three research-driven PPC tips for the automotive industryIf you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, […]
search engine | 3 May 2016
How to use site search to improve conversionIan Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can […]
search engine | 3 May 2016
Why are SEOs slow to implement Accelerated Mobile Pages?It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are […]
SEO | 2 May 2016
6 Podcasts That Will Make You a Better Social Media MarketerIf I’m wearing headphones, there’s about an 80 percent chance I’m listening to a podcast (and a 20 percent chance I’m listening to nothing and just don’t want people to […]
search engine | 2 May 2016
Why fighting mobile click fraud is a waste of timeFraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or […]