search engine | 23 March 2016
Can artificial intelligence save social?There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy? […]
Month: March 2016
search engine | 23 March 2016
What is Digital Leadership?I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 – 25 May, I have to define […]
search engine | 23 March 2016
Three recent changes to Google Shopping you need to be aware ofIf you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more tests and more features. You certainly […]
SEO | 22 March 2016
The Dos and Don’ts of Building a FollowingThere is strength in numbers on social media. Even if you’re not trying to be an influencer, social capital has its value. Whether it’s purely perception or designed for lead […]
search engine | 22 March 2016
How to use visual social media – part two: Tumblr and SnapchatVisual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media. Nowhere […]
search engine | 22 March 2016
Introducing the Content Strategy CanvasA couple of years ago I created the Periodic Table of Content Marketing, to help people create the right kind of content for their brands. That visualisation was very much […]
search engine | 22 March 2016
A first look at Plonked, the new search engine for businessEarlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its name? Plonked. In the world of search, even […]
SEO | 21 March 2016
7 Ways to Protect Your Brand on Social MediaThe huge opportunity offered by social media is not without its risks. If one of the worst brand Tweets of all time from U.S. Airways has taught us anything, it’s […]
search engine | 21 March 2016
10 tips for writing effective headlines for the webThe importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click […]
search engine | 21 March 2016
22 useful IFTTT recipes for content marketing and SEOImagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even […]