search engine | 25 March 2016
10 brilliant UX features from the Airbnb websiteAirbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. […]
Month: March 2016
search engine | 25 March 2016
Six tips on measurement from the IAB Programmatic MarketplaceNot getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual […]
SEO | 24 March 2016
3 New Facebook Features You Need to Learn and MasterIt’s easy to understand why new Facebook features always make huge waves. With an audience of 1.59 billion active users, changes to the platform can affect a massive amount of […]
search engine | 24 March 2016
What is customer retention? A beginner’s guide to increasing CLVCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. […]
search engine | 24 March 2016
Are rising follower numbers devaluing your social audiences?If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s […]
search engine | 24 March 2016
Are search engines ‘semantic’?Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A […]
SEO | 24 March 2016
How to Stand Out with Social SellingSocial savvy reps are outperforming you every quarter. In fact, 78 percent of salespeople that use social media to sell outperform their peers. In order to be in that winning […]
search engine | 24 March 2016
Google reveals its three most important ranking signalsWe’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation […]
SEO | 23 March 2016
New @Mentions Feature Makes Tagging Profiles and Pages EasierAs of now, you have a world of opportunities at your fingertips the moment you type ‘@’ into your Hootsuite Compose message box. Simply typing ‘@’ automatically performs a live […]
SEO | 23 March 2016
The Top Social Media Sites That Matter to MarketersWhile preparing for a recent dinner party, I visited my local overly-priced grocer with the intention of purchasing a few items for a cheese board. Getting cheese from “the nice […]