SEO | 21 January 2016
The Power of Nostalgia: How to Use #TBT for MarketingTwitter, Instagram, and even Facebook feeds are flooded with old photos: baby pics, family portraits, and snaps with friends made all the better by their grain, tinted colors, and blur. […]
search engine | 21 January 2016
SEO basics: 22 essentials you need for optimizing your siteHere we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be […]
search engine | 21 January 2016
Google shows personal data within search results, tests ‘recent purchases’ featureEarlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it’s a little bit creepy. I think it’s the […]
Smart Passive Income | 20 January 2016
SPI 197: Behind the Scenes of Writing Will It Fly?In just a few weeks, my brand-new book will go live: Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money. It has […]
search engine | 20 January 2016
How to plan and create evergreen contentLast week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time. This time I’ll look at how to plan and create […]
SEO | 20 January 2016
The Influencer is Dead, Long Live InfluenceThis post was originally published on LinkedIn. Let’s face it: social media’s new car smell is gone. Facebook is almost old enough to have Facebook. Twitter is a fifth-grader. Content […]
search engine | 20 January 2016
Which UK domains gained the highest increase in Google visibility?In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience and the dominance of the Knowledge Graph, let’s see who […]
search engine | 20 January 2016
Google doubles down on Product Listings Ads with expandable mega layoutOur eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query. The new interface […]
SEO | 19 January 2016
6 Ways to Make Social Customer Service a Team PriorityIf companies once thought they could ignore the rants on social media from angry consumers, they were wrong. Every year, the expectation for social customer service increases. And with good […]
search engine | 19 January 2016
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need […]