Month: November 2015

SEO | 6 November 2015

How to Prepare for a PR Crisis on Social Media

It’s almost midnight and like any good social media manager, you’re checking everything one last time before going to sleep. As you scroll, you begin to notice that your mentions […]

search engine | 6 November 2015

10 things to look for in your site search data

The terms that customers type into your internal search function can represent a wealth of valuable data.  This data can help you to gain an understanding of user behaviour […]

search engine | 5 November 2015

How retailers can use how-to guides for content marketing

How-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers.  In this post I’ll look at some examples from ecommerce sites and […]

SEO | 4 November 2015

How to Lower the Cost of Social Media Advertising

Seventy percent of marketers expect to spend more on social media ads in 2015 than in 2014. This is contributing to a remarkable 33.5 percent global increase on spending for social media […]

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