SEO | 10 November 2015
Why “Real-Time” Isn’t Always the Right Time in Social MarketingReal-time marketing, newsjacking, trend watching—you’ve heard the hype. Since Oreo’s “Dunk in the Dark” Tweet, brands have been touting the new era of real-time marketing. Unfortunately, many brands have tried […]
SEO | 10 November 2015
How My Destination New Zealand Saved 48 Hours a Month on Social MediaHow an online travel brand engaged its audience with awe-inspiring content My Destination New Zealand is a travel guide that aims to attract adventure-hungry travelers to New Zealand’s exotic shores. […]
SEO | 10 November 2015
What You Can Learn from Award-Winning Social Media CampaignsSocial marketing campaigns earn brands leads, user-generated content, and a deeper engagement between the organization and its fans. A campaign that drives these results is already a winner—but what makes […]
search engine | 10 November 2015
Are beacons the most disruptive force in mobile search?It’s a very interesting time for search marketers. Desktop and notebook search trends are settling into a predictable Monday through Friday routines. Tablets are becoming the go-to mobile device […]
search engine | 10 November 2015
Lowe’s: the customer journey from search to checkoutIn which we take a look at the experience of searching for a product, looking at a brand’s paid search ad for the item, its subsequent landing page and then clicking-through to […]
Smart Passive Income | 10 November 2015
My October 2015 Monthly Income ReportWelcome to my monthly income report for October 2015! I create these reports to help me keep track of my progress, and also to show you what’s working and what’s […]
SEO | 9 November 2015
5 Ways to Make Diwali More SocialIt’s Diwali! The festival of lights and a vibrant highlight of many calendars, celebrated by Indians and non-Indians alike the world over. Traditional Diwali celebrations are always sociable affairs and, […]
SEO | 9 November 2015
15 Must-Follow Social Media Experts on TwitterIf you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. […]
SEO | 9 November 2015
5 Ways to Manage Your Social Media Presence from Your PhoneThere are two billion active social media users worldwide and 81 percent of them access social media via mobile. Mobile social media presents a huge opportunity for businesses to improve […]
search engine | 9 November 2015
Case study: will new domain extensions provide an SEO boost?While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, others have proven otherwise. I had the opportunity […]