search engine | 23 September 2015
Why It’s Time to Rethink Your PPC Ad ExtensionsIf you read my PPC column last month, you’re aware that I’m not a fan of Google AdWords Dynamic Structured Snippets, which automatically generate random text into ads. Literally the […]
SERP | 23 September 2015
8 SEO Tweaks to Implement Before the Holiday SeasonScary, isn’t it? The holiday shopping season is almost upon us. In just a couple of weeks, shoppers will begin their quest to find the best gifts for friends, family, […]
search engine | 23 September 2015
Future-Proof Your SEO Career in a Mobile WorldMy last posts for both ClickZ and Search Engine Watch discuss how the increasing influence of virtual reality (VR) and augmented reality (AR) on web content is driving the development of other SEO techniques and […]
search engine | 22 September 2015
Facebook Drops Rich Snippets from Search ResultsFacebook rich snippets and their review stars no longer seem to be appearing in Google search results. The change was noticed on Twitter by New York Internet marketing consultant […]
SEO | 22 September 2015
Our New Plan to Educate 1 Million Social Media Professionals for Free by 2017Demand for social media education is at an all-time high. Every day, more and more jobs demand an understanding of how to leverage social media for business. In fact, jobs […]
SEO | 22 September 2015
How to Choose the Right Social Media Lead Generation CampaignWhen you’re just starting out with social media campaigns, it’s easy to get overwhelmed. Social campaigns can come in an almost infinite amount of different formats, with different businesses targeting […]
search engine | 22 September 2015
Is Your Content Working Better For Someone Else?Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples in this post will demonstrate. These “content thieves” are […]
search engine | 22 September 2015
The Time to Transition to Bing Shopping Campaigns Is NowThe option to upgrade to the new Bing Shopping Campaigns format has been available for a few months, but Bing Ads has yet to set a hard date to make […]
search engine | 22 September 2015
10 Ways to Improve Your Link Building EffortsIndependent of the link building strategy you are working on, there are simple improvements that can make your effort so much more efficient. Here are 10 of them: Select […]
search engine | 22 September 2015
France Rejects Google’s ‘Right to Be Forgotten’ AppealGoogle’s appeal against the “right to be forgotten” (RtBF) has been rejected by the French data protection authority, the Commission Nationale de l’Informatique et des Libertés (CNIL). Back in […]