SEO | 25 September 2015
6 Must-Have Tools For Online Audience GrowthAudience growth is one of the most important metrics for a successful online strategy, which is why we dedicate so many resources to advice on getting more Twitter or Instagram […]
Month: September 2015
search engine | 25 September 2015
How Much Time Does SEO Really Take?To the uninitiated, SEO can seem daunting. Getting started is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the […]
search engine | 25 September 2015
Halloween Tricks and Treats for Digital MarketersThe back-to-school shopping season is coming to a close and with that begins the most important time of year for marketers everywhere: the holidays. While it’s not quite time to […]
SEO | 24 September 2015
The Three Things People Love Most About Social MediaWith all of the ominous think pieces and articles declaring the perceived “evils” of social media, it can sometimes be hard to remember that there are reasons it’s a part […]
SEO | 24 September 2015
Three Questions to Guide Your Influencer Marketing StrategyIt’s tough out there for a marketer. Digital content is at record volume, and hyper-informed consumers are better than ever at tuning your messages out. In this noisy world, smart […]
search engine | 24 September 2015
Grow Your Audience, Business Intelligence Database with Google AdWordsBusinesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as “personas” or “business […]
search engine | 24 September 2015
4 Tips for Optimizing FAQ Pages for SearchWe’re all familiar with the basic steps we should take when doing keyword research for a website. However, there are some instances where it’s a little tricky to optimize a […]
search engine | 24 September 2015
Fake YouTube Views Still Monetized by GoogleGoogle charges advertisers when their YouTube ads are viewed by humans or robots, according to new research from several European research institutions. The study – conducted by seven researchers […]
search engine | 24 September 2015
Why It’s Time to Rethink Your PPC Ad ExtensionsIf you read my PPC column last month, you’re aware that I’m not a fan of Google AdWords Dynamic Structured Snippets, which automatically generate random text into ads. Literally the […]
SEO | 23 September 2015
5 Common Brand Advocacy Challenges and How to Solve ThemBrand advocacy isn’t the sexiest of marketing concepts. It doesn’t yet have the ‘punch’ of influencer marketing or social advertising. That is, until you look at the numbers. While 18 percent of people trust […]