Tag: YP

search engine | 28 April 2015

YP Launches Lookalike Tool for Audience Retargeting

YP’s new “Audience Extension” tool uses first-party search data to help brands find lookalike customers on other sites. Audience Extension leverages search data around purchase intent to allow brands […]

search engine | 5 March 2015

ypSearch Marketplace Brings Programmatic Local

YP is making keyword bidding local with its new ypSearch Marketplace, which aims to push national brands to local markets. The ypSearch Marketplace will allow brands to programmatically bid […]

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