Tag: Walmart

search engine | 6 October 2015

Personalization Helps Amazon Prevail

The fact that Amazon’s dominance continues to hurt retailers is surprising to exactly no one. However the reason for this isn’t necessarily because consumers prefer Amazon. Amazon has managed […]

search engine | 5 June 2015

Amazon Tops List of Most Visible Mobile Sites on Google

A recent Searchmetrics performance study of 10 leading U.S. brands found that Amazon far outstripped its closest competitors in Google mobile search visibility.  The study took the top 10 […]

search engine | 5 May 2015

5 Steps for SEO Competitive Analysis & Research

A potential client once asked, “I’d like to rank for the word jewelry.” “OK,” I said, “And what’s your budget?” His answer was not surprising to me. […]

search engine | 24 February 2015

Online to Offline: The Next Generation of Search

Marketers know where sales take place, but with today’s fragmented path to purchase, it’s difficult to understand which parts of an advertising campaign contributed to that end sale. Campaign analysis […]

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