search engine | 13 November 2015
Seven of the most interesting SEM stories and stats of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: improvements to Google Maps, Search Console […]
search engine | 3 November 2015
How can marketers use TV ads to drive searches?How can marketers use offline ads to drive brand and product searches? In this post I’ll look at some examples, stats and suggested best practices. Using TV and other […]
search engine | 29 October 2015
How cannibalisation can harm your search rankingsIn this post I’ll look at how related domains are competing against each other for search rankings. Some are sites from the same parent company, other international versions of sites. […]
search engine | 8 October 2015
Elite SEM maintains perfect record at U.S. Search AwardsElite SEM was named the best large agency at Pubcon’s U.S. Search Awards last night, a title the New York search marketing firm has secured all three years. This […]
search engine | 7 October 2015
Welcome to the Next Generation of Rank TrackingThe search engine ecosystem is rapidly changing, so it might be time to revisit your choice of SEO rank tracking platforms. SEO rank tracking services for Google, Bing, Yahoo, […]
search engine | 14 September 2015
How Google Personalizes Your Search ResultsRegular visitors to Search Engine Watch will remember the article from last month, Your Email Marketing May Impact Your Rankings. As I noted in this piece, I’m a big fan of […]
search engine | 14 September 2015
Will the Rise of Mobile Apps Kill SEO and SEM?At Yahoo’s first mobile developer conference in New York City, the company’s senior vice president of publishing products Simon Khalaf said that SEO, SEM, and blue links “are gone” on mobile because […]
search engine | 10 September 2015
Bing Ads Releases New Ad ExtensionsBing Ads serve as a valuable PPC channel for getting advertisers’ paid search ads promoted to an audience of more than 167 million unique searchers per month. The first […]
search engine | 8 September 2015
Spotlight On: Marriott’s Director of Global Search, Alexander EdlundSearch isn’t a silo, according to Alexander Edlund, director of global search for Marriott International. Because the explosion of mobile use over the last few years has resulted in […]
search engine | 8 September 2015
Spotlight On: Marriott’s Director of Global Search, Alexander EdlundSearch isn’t a silo, according to Alexander Edlund, director of global search for Marriott International. Because the explosion of mobile use over the last few years has resulted in […]