search engine | 24 April 2019
Three fundamental factors in the production of link-building contentOne of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short […]
search engine | 4 July 2016
What can Medium’s Creative Exchange bring to native advertising?Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange. The […]
search engine | 14 October 2015
Seven common uncertainties in PR and how to overcome themSEOs really have to understand online PR to be truly effective at link building. But PR is a whole different discipline and people new to it are sure to suffer […]
search engine | 9 October 2015
What is an authority website and how can I become one?Well the pedantic answer to this would be, “Not till until you adopt a less useless form than that of human being and become a well-regarded publishing website” but we’ll […]
search engine | 9 October 2015
Should you audit your disavow file?In October 2013, Google gave us the Disavow tool. This allowed webmasters to instruct Google not to count the link metrics that flowed either through certain links or from […]
SEO | 1 May 2015
9 Ways to Beat Blogger’s BlockYou sit down to write your latest blog post and set your usual scene for ideas to flow: computer’s fired-up, coffee’s hot, yet your cranium just can’t crank out an […]
SERP | 29 April 2015
15 Resources to Learn How to Create Amazing InfographicsIt’s actually quite clear why infographics became so popular: They’re eye-catching, Easy to scan, Tell a story, And often go viral. Not to mention that they help build links to […]
search engine | 9 March 2015
How to Optimize for Keywords in 2015In advertising you can get away with a passing reference to your product. It’s a stimulus. It reminds people that they need something. But mass market media has to be […]
search engine | 27 February 2015
The Formula for Successful NewsjackingThough the term was first mentioned on Search Engine Watch in 2013, newsjacking has been a go-to tactic ever since the industry realized that Google rewards fresh content – at […]