search engine | 1 December 2015
Why do you have a website? Balancing your site’s intentions with the visitor experienceWhat seems like quite a straightforward and possibly ridiculous question is meant as a ‘gut-check’. A question that shouldn’t just be identified only once by an organization, but periodically over […]
search engine | 1 December 2015
Why do you have a website? Balancing your site’s intentions with the visitor experienceWhat seems like quite a straightforward and possibly ridiculous question is meant as a ‘gut-check’. A question that shouldn’t just be identified only once by an organization, but periodically over […]
search engine | 19 November 2015
Three B2B landing pages and how they were improvedBusiness-to-business pay per click can be a very different beast to business-to-customer. You’re working with complex purchases, long lead times and a different content approach. While best practices may […]
search engine | 18 November 2015
Preparing your ecommerce SEO strategy before the holiday code freezeA ’code freeze’ is a period of time where no new developments on a website are allowed to launch. For retailers this will help minimise errors or downtime during […]
search engine | 3 November 2015
AdWords Scripts: how to find landing page errorsIf you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, […]
search engine | 26 October 2015
How to deal with content that competes for the same search termsSometimes we’re just too good at what we do. I find that ecommerce sites are usually more likely than marketing sites to have multiple URLs competing for a ranking […]
search engine | 20 October 2015
How to use PPC in a PR crisisWhen it comes to online reputation management (ORM) there’s no doubt the strong role PPC can play if you need something quick to address a problem. Following on from […]
search engine | 15 October 2015
Five reasons why visitors will abandon your websiteAs clickbait becomes a common marketing tactic, some extremely frustrating user experiences are being used to convince visitors to stay on a website or sign-up to an email list. […]
search engine | 9 October 2015
Should you audit your disavow file?In October 2013, Google gave us the Disavow tool. This allowed webmasters to instruct Google not to count the link metrics that flowed either through certain links or from […]
search engine | 8 October 2015
Tips for understanding and designing optimized landing pagesThere is no denying that the internet can make or break your business based on how visible it is to modern day consumers. That’s why it can’t be stressed […]