search engine | 1 February 2020
Word of advice on exactly what to expect from SEO in 2020Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior […]
search engine | 11 June 2019
How to master technical SEO: Six areas to attack nowTechnical optimization is the core element of SEO. Technically optimized sites appeal both to search engines for being much easier to crawl and index, and to users for providing a […]
search engine | 24 April 2019
Using Python to recover SEO site traffic (Part three)When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to […]
search engine | 14 March 2019
Using Python to recover SEO site traffic (Part two)Automating the process of narrowing down site traffic issues with Python gives you the opportunity to help your clients recover fast. This is the second part of a three-part series. […]
search engine | 9 February 2019
Cybersecurity in SEO: How website security affects SEO performanceWebsite security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and […]
search engine | 7 February 2019
The state (or statelessness) of technical SEO in 2019What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind. Technical SEO is different from what we know as standard SEO. It […]
search engine | 1 February 2019
Why SEO and front-end developers are the perfect search marketing teamIf you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development […]
search engine | 25 January 2019
8 free technical SEO tools you probably haven’t heard ofThere are a plethora of technical SEO tool lists and articles out there, with some free and freemium tools to full-on paid tool lists. This list pulls together eight of […]
search engine | 7 June 2018
Technical SEO: why it matters and seven tweaks to give you an edgeWhen it comes to SEO, the importance of good quality content and relevant, authoritative links is generally recognized. When asked about the three most important ranking factors, Google search quality […]
search engine | 14 February 2018
Understanding click-through rate (CTR) in the context of search satisfactionClick-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses […]