search engine | 12 February 2016
Eight of the most interesting SEM news stories of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. It’s a bumper week full of search data, stats […]
search engine | 9 February 2016
Who really won the Super Bowl? A consumer search investigationEvery year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have questions or are seeking information related to the […]
SEO | 4 February 2015
Super Bowl Ad Branded Hashtags: Who Won and Who LostThe Super Bowl is a huge marketing event, with half of the 120-million-viewer audience tuning in for the ads. As marketers have increasingly recognized the importance of social media to […]
search engine | 30 January 2015
The Role of Search and Social for Super Bowl XLIX AdvertisersThis year a 30-second ad spot during Super Bowl XLIX was estimated to cost a cool $4.5 million. Given the significant investment for the brands that rallied ad budgets around […]
search engine | 28 January 2015
Super Bowl Teasers, an NFL YouTube Channel, & Google Search UpdatesThe Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year. Regardless if either the Seahawks or Patriots end […]