search engine | 28 July 2016
Social media: look before you leapSocial media puts your message in front of your audience instantly. With millions of active users and real time engagement, social is a great tool to distribute, engage and communicate. […]
search engine | 5 May 2016
10 tips for marketing success on LinkedInUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief […]
SEO | 17 June 2015
How To Use Instagram For Business: A Beginner’s GuideIf you’re reading this post, you’ve already realized one fundamental thing: Instagram is a critically important social network. The photo-sharing app is not only important for retailers, restaurants, or travel companies; […]
SEO | 16 June 2015
The Dos (and Don’ts) of Asking Employees to Share Your Social Media UpdatesThis post originally appeared on Medium. It’s an open secret among social media teams at some of the world’s largest companies. One of the fastest ways to tap into a […]
SEO | 10 June 2015
One Stat for Every Social Network That Will Convince Your Boss It’s ImportantNo matter how many people in the world use social media, no matter how many business success stories emerge, no matter how many new technologies emerge to fill specific business […]
SEO | 3 June 2015
Display Ads, Search Ads, and Social Media Ads: Pros and ConsIn 2014, global internet advertising spend reached $133 billion. In the United States, online ad spend is expected to surpass television spend by next year. Internet advertising is already the […]
SEO | 27 May 2015
Proven Strategies for Amplifying Social ContentMarketers are always looking for new ways to extend the reach of their marketing campaigns. Social media, and specifically Social Relationship Platforms (SRPs), can help enable organizations to do just […]
SEO | 21 May 2015
A Brand of One: On Social Media Branding for ProfessionalsEvery publicly accessible social media profile you have is a professional social media profile. It doesn’t matter if you intend it to be so or not. If this set off […]
SEO | 21 May 2015
A Beginner’s Guide: How to advertise on FacebookAs a social media manager, understanding how to leverage Facebook Ads in your marketing strategy is essential. With the tagline ‘Over 1 billion people. We’ll help you reach the right […]
SEO | 20 May 2015
Why ‘Millennial’ is Meaningless for Social Media TargetingIn early January, university student Andrew Watts made waves with a Medium post called “A Teenager’s View of Social Media.” The 19-year-old broke down a handful of popular social networks, […]