SEO | 17 June 2015
How Monster Worldwide Grew its Share of Voice With Social Media ListeningBefore the rise of the social web, employers and job seekers only had limited ways to connect. Monster was an early innovator in bringing job searches online and quickly grew […]
SEO | 17 June 2015
How To Use Instagram For Business: A Beginner’s GuideIf you’re reading this post, you’ve already realized one fundamental thing: Instagram is a critically important social network. The photo-sharing app is not only important for retailers, restaurants, or travel companies; […]
SEO | 16 June 2015
The Dos (and Don’ts) of Asking Employees to Share Your Social Media UpdatesThis post originally appeared on Medium. It’s an open secret among social media teams at some of the world’s largest companies. One of the fastest ways to tap into a […]
SEO | 16 June 2015
7 Lessons Canva Learned While Growing Traffic from Social Media by 475%We’ve all been there: burning the proverbial midnight oil, writing, rewriting, and editing a new blog post. A final proofread, and you hit publish. Then, you wait for the likes, […]
SEO | 15 June 2015
3 Social Media Marketing Lessons We Learned From 3 Social Media Marketing LessonsNo, that headline wasn’t a typo. This week’s post is a bit of a curveball. It’s my last week writing this series on social media marketing lessons we learned from […]
SEO | 12 June 2015
5 Reasons Why Social Media Is Important To Your Inbound Marketing StrategyCoined by HubSpot, inbound marketing is a proven methodology of creating and sharing content that turns strangers into customers and promoters of your business. Below is a graphic HubSpot created […]
SEO | 11 June 2015
6 Questions Your Social Media Bio Should Help AnswerYour social media bio is like a business card: a quick, pithy way to show your new audience what you’re all about. Previously, we have discussed the general rules for […]
SEO | 11 June 2015
5 Essential Elements For Creating the Best Facebook AdsPaid advertising is becoming the best channel for brands to reach their audiences on Facebook after last year’s much dreaded drop in organic reach. You may already know how to […]
SEO | 5 June 2015
How To Use The Google Analytics URL Builder To Track Social Media CampaignsWhen you’re launching a campaign, you want to make sure you are tracking its results, right? Of course you do! Campaign tracking is important in order to put tangible numbers […]
SEO | 3 June 2015
How to Create Buyer Personas with Social Media DataChances are, you’re creating buyer personas for your business even if you’ve never heard the term. It’s all about knowing who your customer is. Whatever product or service your business offers, it […]