search engine | 18 July 2018
Artificial intelligence for marketersArtificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home […]
search engine | 13 July 2017
PPC 102: Seven tips to improve your paid search campaignsOnce you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave […]
search engine | 25 January 2017
The social media marketing checklist your business needs in 2017As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but […]
search engine | 22 September 2016
Instagram content best practice: winning examples from global brandsThis month saw the release of the 2016 cross-border business handbook: Going global with Facebook. It is a good body of research for budding social media marketers looking to use […]
search engine | 16 September 2016
Three small businesses rocking local social media marketingLocal businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here […]
search engine | 8 September 2016
10 ways to promote your WordPress blog for beginnersIf you’ve just started your WordPress blog and want everybody to read your content, then you should promote your blog on multiple online platforms. Creating and launching an appealing and […]
search engine | 7 September 2016
How to market your online business for freeFour years ago, Carrie Hill wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012 article […]
search engine | 5 July 2016
How to increase your content’s viral potentialViral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes content inherently shareable […]
SEO | 13 January 2016
How to Write a Social Media Policy for Your Small BusinessThe workplace of 2016 is one that emphasizes fun, a relaxed environment, and the quest for cool. As businesses move toward less rigid structures and more casual workplace cultures, the […]
SEO | 7 January 2016
6 Essential Skills You Need in a Social Media Manager Job DescriptionThe last decade has seen the creation of jobs that simply did not exist ten years ago. SEO specialists, app developers, and wall scouters (those in the fashion world who […]