search engine | 25 August 2015
Google’s Alphabet: A Welcome Move in AsiaGoogle’s decision to restructure different facets of the business under a new holding company, Alphabet, could have huge benefits for Internet penetration in developing markets across Asia, giving advertisers more […]
search engine | 25 August 2015
Google’s Alphabet: A Welcome Move in AsiaGoogle’s decision to restructure different facets of the business under a new holding company, Alphabet, could have huge benefits for Internet penetration in developing markets across Asia, giving advertisers more […]
search engine | 24 August 2015
Google’s Alphabet: A Welcome Move in AsiaGoogle’s decision to restructure different facets of the business under a new holding company, Alphabet, could have huge benefits for Internet penetration in developing markets across Asia, giving advertisers more […]
search engine | 22 May 2015
Google Buy Button – Is it Right for You?It’s rumored that Google’s Buy button could be introduced to advertisers in only a matter of weeks. With all the hype, it’s important to take a step back to ensure […]
search engine | 18 May 2015
Keywords on Mobile: Not Comparable to DesktopLast week Google confirmed that smartphone searches now exceed desktop searches in 10 countries. WOW. That was fast. Despite this fact, many brand marketers still haven’t figured out what to […]
search engine | 17 April 2015
See Your Site as Googlebot Mobile DoesWith the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing? Not just content, but directives and annotations can change depending on […]
search engine | 6 April 2015
Mobile Is Local: Quick Wins and Fast FailsI had the opportunity to attend the ClickZ Live event in New York City last week and came away impressed. The sessions that I attended were topical, the speakers knowledgeable, […]
search engine | 24 March 2015
Bing’s Unified Device Targeting ArrivesUnified Device Targeting (UDT), the latest upgrade from Bing Ads, allows marketers to target smartphones by default, in addition to tablets and desktop. This enhancement follows October’s tablet-related device-targeting changes. […]
search engine | 24 March 2015
Bing’s Unified Device Targeting ArrivesUnified Device Targeting (UDT), the latest upgrade from Bing Ads, allows marketers to target smartphones by default, in addition to tablets and desktop. This enhancement follows October’s tablet-related device-targeting changes. […]
search engine | 9 March 2015
How to Optimize for Keywords in 2015In advertising you can get away with a passing reference to your product. It’s a stimulus. It reminds people that they need something. But mass market media has to be […]