search engine | 19 December 2018
Six most common travel SEO mistakes to get right in 2019Here’s a bold statement: “SEO in the travel industry is immensely challenging.” The sheer number of pages to manage, complexities of properties, flights, accommodation, availability, occupancy, destinations, not to mention […]
search engine | 8 June 2016
Softonic.com is hit with Google manual action for ‘thin content’Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has taken a hit. As covered by Juan Gonzalez […]
search engine | 3 May 2016
How to use site search to improve conversionIan Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can […]
search engine | 18 April 2016
17 ways to improve your site search results pagesAs site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In this post I’ll look […]
search engine | 28 March 2016
20 excellent examples of on-site searchIn this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on Twitter. For the uninitiated, #ecomchat is a weekly Twitter […]
search engine | 3 February 2016
An absolute beginner’s guide to setting up Google Analytics for your websiteThis article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s guide to Google Analytics teaches you how to set […]
search engine | 3 December 2015
How to create custom segments in Google AnalyticsGoogle Analytics comes with quite a few standard reports and settings, but you can extract much more value, and tailor it to your own needs with a little customisation. […]
search engine | 6 November 2015
10 things to look for in your site search dataThe terms that customers type into your internal search function can represent a wealth of valuable data. This data can help you to gain an understanding of user behaviour […]
search engine | 5 November 2015
How retailers can use how-to guides for content marketingHow-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers. In this post I’ll look at some examples from ecommerce sites and […]
search engine | 29 October 2015
14 ways to reduce your site’s bounce ratesI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs […]