search engine | 22 February 2020
VPN and SEO: Why professionals should careVirtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide […]
search engine | 31 July 2018
Something to hide? The rise of privacy-focused search enginesMany people are comfortable opening up their world to others, some are not. This can even extend to the use of the Internet; some feel uneasy at the thought of […]
search engine | 26 July 2018
Laying the foundations of good SEO: the most important tasks (part 2)SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing […]
search engine | 26 July 2018
Google’s speed update now applies for all users – how does it affect you?As part of an ongoing user experience crusade that has also included the introduction of AMP, Google has now rolled out its speed update to all users. Improving the speed […]
search engine | 13 July 2018
Keyword stuffing is terrible for your SEO. Here’s what to do insteadThere’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed […]
search engine | 13 July 2018
How to organize your keyword listsKeyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins […]
search engine | 27 June 2018
Video and search: YouTube, Google, the alternatives and the futureWhen it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. […]
search engine | 22 June 2018
Laying the foundations of good SEO: the most important tasks (part 1)Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing […]
search engine | 14 June 2018
SEW Interview: Clark Boyd on visual searchWe recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you […]
search engine | 14 June 2018
Four ways you can use AI to optimize your AdWords campaignsArtificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which […]