search engine | 14 March 2019
Semantic search for Google Ads: What it is and why it mattersSemantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user […]
search engine | 26 February 2018
Are keywords still relevant to SEO in 2018?What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree […]
search engine | 31 July 2017
What will Google’s expanded policy on harmful content mean for SEO companies?Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content […]
search engine | 4 August 2016
Voice: the future of next-gen search – expert predictionsThe expansion of digital systems has resulted in the recent rise of voice search. More people today are using various digital assistants created by the major players of the technology […]
search engine | 26 July 2016
What the evolution of search can teach marketers about digital transformationFor years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read. However people don’t want to […]
search engine | 18 May 2016
How mobile has changed our present and future search behaviourWell, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%. Button tapping accuracy is reduced by 30% because […]
search engine | 11 May 2016
SEO 101: eight simple ways to optimise your blog posts for searchYou don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs). SEO might […]
search engine | 24 March 2016
Are search engines ‘semantic’?Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A […]
search engine | 20 January 2015
Are Keywords Relevant to SEO in 2015?The focus on keyword-based search engine optimization is dying quickly, as we’re witnessing the resurgence of long-tail keywords. Keywords once meant everything to a campaign; Google collected data about a […]
SERP | 14 January 2015
5 Ways to Optimise Your Content for Semantic SearchIt’s true; SEO copywriting is gone. Good riddance! But it doesn’t mean that you shouldn’t optimise your copy in any way to achieve higher rankings. Quite the opposite, in fact. With […]