search engine | 25 August 2018
The Page Speed update: what SEOs need to knowPage speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for […]
search engine | 10 August 2018
Search trends 2018: what can marketers learn?Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a […]
search engine | 26 July 2018
Laying the foundations of good SEO: the most important tasks (part 2)SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing […]
search engine | 26 July 2018
Google’s speed update now applies for all users – how does it affect you?As part of an ongoing user experience crusade that has also included the introduction of AMP, Google has now rolled out its speed update to all users. Improving the speed […]
search engine | 13 July 2018
Keyword stuffing is terrible for your SEO. Here’s what to do insteadThere’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed […]
search engine | 13 July 2018
How to organize your keyword listsKeyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins […]
search engine | 27 June 2018
Video and search: YouTube, Google, the alternatives and the futureWhen it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. […]
search engine | 27 June 2018
Rise in voice search for local businesses brings new opportunities and challenges2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent […]
search engine | 22 June 2018
Laying the foundations of good SEO: the most important tasks (part 1)Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing […]
search engine | 22 June 2018
How to transfer insights from search to social campaignsWhen running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an […]