Online | 11 March 2022
Bing Ads “” Top Movers” “Report Gives the “” Why” Behind Cam…Bing Advertisements has actually broadened its coverage features for added visibility right into an account’s performance. In a news, Bing Advertisements says its “top movers” report would provide a snapshot […]
search engine | 20 February 2020
Searchmetrics report: How Amazon and Google help each otherLet’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google […]
search engine | 5 January 2019
Google Ads conversion rates by industry: How do you compare?Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are […]
search engine | 5 January 2019
Search industry news and trends: Best of 2018It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of […]
search engine | 19 December 2018
Google’s Pichai answers to Congress: The good, the bad and the frustratingThe appearance of Google CEO Sundar Pichai in front of Congress yesterday has been eagerly anticipated by those of us following the company’s tumultuous year in the face of criticism […]
search engine | 29 September 2018
How using a VPN can benefit SEOThe SEO industry is growing rapidly—estimated to balloon to $79 billion by 2020. Even though you may already be doing great with SEO marketing, you should not ignore the potential […]
search engine | 25 September 2018
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?Back in May, Search Engine Watch asked me to write a piece about alternatives to Google. This research was enlightening. It gave me another perspective on the search industry across the […]
search engine | 25 September 2018
Q&A with SAP on digital transformation and searchWe’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.” Yet in all the […]
search engine | 19 September 2018
Q&A with Google on the future of searchSearch marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and […]
search engine | 19 September 2018
Why PPC and SEO need to work togetherSearch spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO […]