search engine | 21 February 2019
Four tools to better structure your article for SEO and usabilityWriting a good article is not enough for search visibility and good user engagement. What really matters is how well you structure it in order to optimize it well and […]
search engine | 27 May 2016
Winners and losers of Google’s latest mobile friendly update: USALast week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. […]
search engine | 26 May 2016
Why ecommerce sites should use both SEM and SEO for acquisitionIt is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with […]
search engine | 10 May 2016
How Nordstrom strategically beat Zappos in Google SearchFive years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as […]
search engine | 19 February 2016
Which US sites lost the most amount of Google visibility in 2015?Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were. Again, a huge […]
search engine | 11 January 2016
International domain structures and SEO: what works best?Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of […]
search engine | 2 December 2015
The importance of user reviews for local SEOReviews are a massive part of the web now, and an absolute essential for online retailers. They’re also vital for local businesses, whether or not they sell online, thanks […]
search engine | 16 November 2015
Will 2015’s SEO best practices carry over into 2016?The SEO industry is volatile, and every month something new seems to shake up the scene and force us to reevaluate our priorities. Best practices in 2010 don’t have […]
search engine | 5 November 2015
How retailers can use how-to guides for content marketingHow-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers. In this post I’ll look at some examples from ecommerce sites and […]
search engine | 29 October 2015
How cannibalisation can harm your search rankingsIn this post I’ll look at how related domains are competing against each other for search rankings. Some are sites from the same parent company, other international versions of sites. […]